In the News:

Portrait 3D Article on SELF.COM

Portrait 3D on the CBS show -The Doctors!
10-04-08

Axis Three @ ASPS
06-03-08

WWLTV reports
05-13-08

Press Releases:

Portrait 3D V.2 BETA launch

General Availabilty
05-01-08

Portrait 3D v.1 Launch
10-26-07

Advisory Panel
07-24-07

XS-300 Debut
05-21-07

Funding
01-01-07

In the News:

Portrait 3D featured on www.self.com


Posted November 2008

Health and beauty internet magazine, www.self.com, recently posted an article on Portrait 3D.

"who wouldn't want to take a peak into the post-op future?"

Read more at: www.self.com

"The Doctors" show on CBS demos Portrait 3D!

Posted October 2008

The Doctors, a daytime CBS show, affiliated with Dr Phil, recently demonstrated Portrait 3D, proclaiming their excitement for this ground breaking technology!

http://www.thedoctorstv.com/

Axis Three at the ASPS '08 Meeting in Chicago!

Dr Khoobehi

Posted June 2008

Axis Three will be attending the ASPS 2008 Meeting in Chicago on October 31st, where we will be demonstrating Portrait 3D and the benefits it brings to you and your practice.

Visit booth #675 to see Portrait 3D in action.
We hope to see you there.

http://www.plasticsurgery.org/


WWLTV.com reports on advancements in predicting surgical outcomes.

Dr Khoobehi

Posted May 2008

Dr Khoobehi expresses his interest in Portrait 3D and explains the benefits of using 3D imaging in helping a patient choose the right breast implant for her.
view_video Watch the Video...

Please note, since the airing of this video, Portrait 3D has undergone Beta trials and is now available for commercial purchase. Read More

 

Press Releases

Axis Three Launches Groundbreaking New Surgical Simulation Software -- 'Portrait 3D' V 2.0 - beta; First Physics-Based Tissue Simulation Software for Breast Procedures

LOS ANGELES, Oct 31, 2008 (BUSINESS WIRE) -- Axis Three, the leader and pioneer of surgical simulation tools for the cosmetic surgery industry, today announced the launch of the Portrait 3D software product, the first simulation software based on physics-driven tissue typing. It is the first product of its type ever to be launched for the cosmetic surgery marketplace.

"Portrait 3D is the culmination of five years of development and is based purely in science," said Jim Blumel, VP of US Operations. "It represents a major advancement in the 3D surgical simulation market and significantly propels Axis Three far ahead of any competing products by leaps and bounds." The product was recently profiled on the CBS show 'The Doctors'.

Like its XS-300 predecessor, Portrait 3D enables surgeons to visually communicate and collaborate on the outcomes of various breast procedures by using the patient's own image presented in photo-realistic 3D. For the first time ever, accurate volumetric and linear measurements can be taken from the patient's own 3D model, and the results of actual surgery can be simulated, measured, and viewed from all angles.

"Portrait 3D is the next generation of our simulation software," said Paul Moffett, Head of Technology. "It is the first product that incorporates tissue typing based on skin elasticity and parenchyma/glandular tissue firmness."

Portrait 3D also contains additional significant advancements including:
Implant Manufacturers Catalogues: A full range of accurate, digital versions of implants from the leading implant manufacturers are available for use within the simulations physics engine. This allows subtle differences between variants that are extremely hard to visualize with less advanced systems.

Lighting Engine: Accurate virtual shadowing can be calculated during the simulation, ensuring a 'true to life' rendering of the implant.

Multiple Comparative Views: Ultimate flexibility to display and compare all patient images and simulations.

Freehand Notation Tools: A series of virtual marker tools let notes and diagrams be drawn over the patient scan.

The response from women who have experienced the Portrait 3D during their surgical consultation has been overwhelmingly positive. A sample group of 350 patients surveyed illustrates the value of Portrait 3D to their surgical consultation:
-- 96% said it improved communication with their doctor
-- 94% said it reduced uncertainty about the surgery outcome
-- 89% said it helped select appropriate implant size
-- 94% said it enhanced their overall consultation experience


"After seeing the post-op simulation on their own body, patients feel much more comfortable and confident -- even more excited - about proceeding with the surgery," said Dr. Paul Zwiebel, a plastic surgeon in Denver, Colorado.

The Portrait 3D is now available throughout the United States, with service and support provided locally.
Axis Three will be exhibiting at the ASPS trade show in Chicago, Illinois on November 2-4, 2008. Anyone interested in seeing a demonstration of the system and learning more about its capabilities are invited to attend.

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Axis Three announces General Availability of the
Portrait 3D Surgical Simulation Platform:
Survey Results Substatiate Product Benefits

LOS ANGELES, CAMay 1, 2008Axis Three today announced the Portrait 3D Surgical Simulation Platform, a powerful 3D imaging solution for the cosmetic surgery marketplace, is now generally available for shipping throughout the United States.  The Portrait 3D offers breakthrough simulation technology that gives surgeons a simple, intuitive way to show patients what they will look like after breast augmentation surgery.

We are very excited to be able to offer this product on a wider release”, said Jim Blumel, CEO.  “We have spent the past few months listening to our first users and their patients, and refining the features and functionality of the product”.  “New software updates scheduled for the coming months will deliver substantial improvements and feature-rich applications that will revolutionize the consultation process for surgeons and patients”.

Portrait 3D Surgical Simulation Platform enables surgeons to visually communicate and collaborate on the outcomes of various breast procedures by using the patient’s own image presented in photo-realistic 3D.  For the first time ever, accurate volumetric and linear measurements can be taken from the patient’s own 3D model, and the results of an actual surgery—breast augmentation, lift, reduction or reconstruction—can be simulated, measured, and viewed from all angles. 

The results of recent patient surveys substantiate the compelling benefits of Portrait 3D.  94% of patients surveyed said Portrait 3D “enhanced their overall consultation experience”; 88% said it “improved communication with their doctor”; 78% said it helped them “select the appropriate implant size”, and 74% said it “reduced their uncertainty with the outcome of the surgery”.  “I got to see what my body would look like after surgery and that helped me make the decision to have it”, said one patient who elected to have the surgery.

Surgeons using Portrait 3D have also found tremendous value in the product.  “Portrait 3D gives me more peace of mind that the patient has a good idea of what the implants will look like on her body” said Douglas MacKenzie, MD.  “Also, the curiosity that this technology generates on my website has brought more consultations into my office”.  Kamran Khoobehi, MD, added “During the first month of using Portrait 3D, we achieved a closure rate of 90%.  This product enables me to build a stronger bond with my patients, reducing their pre-surgery stress”.

Axis Three will be exhibiting at the ASAPS trade show in San Diego, California on May 3-6, 2008.  Anyone interested in seeing a demonstration of the system and learning more about its capabilities are invited to attend.

About Axis Three
Axis Three is the leader and pioneer of surgical simulation tools for the medical industry.  Through an exclusive licensing agreement, Axis Three has integrated image capture technology developed by Siemens with its own proprietary software to create a powerful, flexible and intuitive platform that can be tailored to a variety of surgical needs. Axis Three has offices in Belfast, Northern Ireland, and Los Angeles, California. For more information about Axis Three, please visit www.axisthree.com.
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Axis Three announces Commercial Launch of Portrait 3D Surgical Simulation Platform

BALTIMORE, MD—October 26, 2007—Axis Three, the leader and pioneer of surgical simulation tools for the medical industry, today announced the commercial launch of Portrait 3D Surgical Simulation Platform. Portrait 3D, designed in collaboration with leading U.S. plastic surgeons, is purpose-built for the cosmetic surgery marketplace and will redefine the consultation process for patients and surgeons alike.

“This is a very important milestone in the Company’s history”, said Jim Blumel, CEO. “We are not only celebrating the results of four years of development, we are bringing a product to market that solves real problems for people. For the first time ever, surgeons can accurately answer the question: ‘what will I look like after surgery’. The feedback from our beta sites was overwhelming.”

Portrait 3D Surgical Simulation Platform enables surgeons to visually communicate and collaborate on the outcomes of various breast procedures by using the patient’s own image presented in photo-realistic 3D. For the first time ever, accurate volumetric and linear measurements can be taken from the patient’s own 3D model, and the results of an actual surgery—breast augmentation, lift, reduction or reconstruction—can be simulated, measured, and viewed from all angles. Portrait 3D delivers powerful tools that enhance the consultation process for surgeons and patients.

“Patients tend to pick the doctor who best understands their wishes”, said Steven Teitelbaum, MD, FACS. “This product improves the communication process between the surgeon and patient, reduces their anxiety, and helps put them at ease. The reaction from my patients has been terrific.” Dr. Teitelbaum will be presenting Axis Three’s technology in the ‘Innovation Hot Topics’ portion of the upcoming American Society of Plastic Surgeons (ASPS) meetings in Baltimore, MD.

“Portrait 3D helps in managing patient expectations and for planning the surgery”, said William P. Adams, Jr., MD.  “To be able to see the “after” before the surgery gives my patients a realistic expectation of the outcome, and helps me tangibly demonstrate what is possible based on sound tissue-based planning principles.”

Axis Three will be exhibiting at the ASPS trade show in Baltimore on October 27-30, 2007. Anyone interested in seeing a demonstration of the system and learning more about its capabilities are invited to attend.

About Axis Three
Axis Three is the leader and pioneer of surgical simulation tools for the medical industry. Through an exclusive licensing agreement, Axis Three has integrated image capture technology developed by Siemens with its own proprietary software to create a powerful, flexible and intuitive platform that can be tailored to a variety of surgical needs. Axis Three has offices in Belfast, Northern Ireland, and Los Angeles, California.
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Axis Three adds leading U.S Plastic Surgeons to it's Medical Advisory Board
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LOS ANGELES, CA—July 9th, 2007—Axis Three, the leader and pioneer of surgical simulation tools for the medical industry, today announced that Steven Teitelbaum MD FACS, and William P. Adams, Jr., MD, have joined it’s elite medical advisory board and are actively participating in the beta testing of its XS-300 Surgical Simulation Platform.

“We are thrilled and excited that renowned surgeons of Dr. Teitelbaum’s and Dr. Adams’ professional stature have agreed to join our advisory board. Both are at the pinnacle of their profession and bring leading edge experience and a pioneering mindset that will benefit us all significantly.” says Jim Blumel, CEO. “Together we believe we can create a paradigm shift in plastic surgery for breast procedures, particularly for the recently re-approved silicon implants.”

Axis Three has recently commenced beta testing of its XS-300 Surgical Simulation Platform, the industry’s first 3D imaging system that provides accurate volumetric measurements of actual patients and simulated breast procedures. “3D simulation has been around for a couple of years, but this is the first system that actually creates an accurate model of a patient, and provides usable volumetric data with realistic simulation,” comments Blumel.

“I am excited to be testing Portrait 3D.” added Teitelbaum. “At last we have a system that delivers the true potential of 3D imaging and provides a tool that enhances the experience for my patients and me.”

Dr. Adams adds: “Portrait 3D and simulation tools will help eliminate patient uncertainty while providing surgeons with an implant selection tool. The result will be better outcomes for both the patient and surgeon”.

Dr. Teitelbaum and Dr. Adams join an elite advisory board with existing members Steve Fallek, MD, a leading plastic surgeon in New York City, and Arlen Meyers, MD, a Professor of Otolaryngology at The University of Colorado.

About Axis Three
Axis Three is the leader and pioneer of surgical simulation tools for the medical industry. Through an exclusive licensing agreement, Axis Three has integrated image capture technology developed by Siemens with its own proprietary software to create a powerful, flexible and intuitive platform that can be tailored to a variety of surgical needs. Axis Three has offices in Belfast, Northern Ireland, and Los Angeles, California..

About Steven Teitelbaum MD FACS
Dr. Steven Teitelbaum MD FACS is a specialist in aesthetic plastic surgery, including facial rejuvenation, breast and body sculpting, and much more. He occupies a niche for patients desiring natural results and demanding the highest level of attention to detail and service. He’s is widely published and generally recognised as one the leading plastic surgeons in the US. For more information about Dr. Teitelbaum, please visit www.drteitelbaum.com.

About William P. Adams, Jr., MD
Dr. Adams is an international expert on breast augmentation enlargement, breast implants including cohesive gel implants, and body contouring procedures.  He has developed new techniques for use in clinical breast implant surgery that have made breast augmentation, enlargement and reconstruction procedures safer for patients. To learn more about Dr. Adams, please visit www.dr-adams.com


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Axis Three debuts XS-300 Surgical Simulation Platform(TM) for Plastic and Reconstructive Surgeons; Announces Funding, Expands Team
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LOS ANGELES, CA—May 21, 2007—Axis Three, the leader and pioneer of surgical simulation tools for the medical industry, today announced the beta launch of Portrait 3D Surgical Simulation Platform. This breakthrough new product was developed in collaboration with plastic and reconstructive surgeons, and will shortly begin testing in exclusive US and European practices.

“Portrait 3D Surgical Simulation Platform provides precise surgical simulation and represents a paradigm shift in the surgeon - patient experience,” says Jim Blumel, CEO. “We collaborated with plastic and reconstructive surgeons to develop an intuitive system that provides accurate measurement data, surgical planning tools, and a better experience for both the surgeon and patient.

Axis Three has recently secured additional funding and also announces the addition of two new executives to its management team. “This is an exciting time for Axis Three,” comments Blumel. “We have financial resources, have completed our development, are releasing our systems for test, and have added key leadership to our growing team.”

David Kirk has joined Axis Three as Vice President of Corporate Strategy. Mr. Kirk, formerly a senior executive at AOL and Cisco Systems, brings over three decades of software, business development, and management expertise to Axis Three.

Pedram Hariri has joined Axis Three as Director of Sales and Business Development. Mr. Hariri, formerly with IBM, Toshiba, and several start-up companies, has nearly 20 years' experience in high tech sales and business development.

Axis Three will be exhibiting at the California Society of Plastic Surgeons trade show in San Francisco on May 24 – 28. Surgeons interested in seeing a demonstration of the system and learning more about its capabilities are invited to attend.

About Axis Three
Axis Three is the leader and pioneer of surgical simulation tools for the medical industry. Through an exclusive licensing agreement, Axis Three has integrated image capture technology developed by Siemens with its own proprietary software to create a powerful, flexible and intuitive platform that can be tailored to a variety of surgical needs. Axis Three has offices in Belfast, Northern Ireland, and Los Angeles, California. For more information about Axis Three, please visit www.axisthree.com.

About Siemens
Siemens AG (NYSE:SI) is one of the largest global electronics and engineering companies with reported worldwide sales of $107.4 billion in fiscal 2006. Founded 160 years ago, the company is a leader in the areas of Medical, Power, Automation and Control, Transportation, Information and Communications, Lighting, Building Technologies, Water Technologies and Services and Home Appliances. With its U.S. corporate headquarters in New York City, Siemens in the USA has sales of $21.4 billion and employs approximately 70,000 people throughout all 50 states and Puerto Rico. Eleven of Siemens' worldwide businesses are based in the United States. With its global headquarters in Munich, Siemens AG and its subsidiaries employ 480,000 people in 190 countries. For more information on Siemens in the United States: www.usa.siemens.com

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Axis Three Secures £1 Million Funding Round and Alliance with Siemens
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Belfast-based Axis Three Ltd, a pioneer in 3D solutions for cosmetic and plastic surgery, today announced the closing of a £1 million funding round and an exclusive partnership with Siemens to support the further development of an advanced 3D scanning system.The funding round was led by Clarendon Fund Managers and supported by Invest Northern Ireland. Investors included NITech and Viridian Growth Fund, halo the Northern Ireland Business Angel Network and the University Challenge Fund. Siemens, the global electrical engineering and electronics company, exclusively licensed 3D image acquisition technology for cosmetic surgery and other applications to Axis Three and will provide support and assistance in developing an advanced 3D scanning system.Axis Three develops an advanced 3D capturing and imaging solution, which will enable patients to see the ‘before’ and ‘after’ effects of different cosmetic surgery procedures in realistic photo 3D.

Martin Bradley, Managing Director, Axis Three said: “We are delighted to have Siemens as our partner in pioneering our 3D imaging technology for the medical industry. With rapid growth in the US cosmetic surgery market there are vast opportunities for such innovative, technically advanced products. Together with the funding round the Siemens partnership will help us to develop a streamlined, turnkey package and exploit these market opportunities.”

Welcoming the Siemens partnership, John Thompson, Director of Innovation Research and Technology at Invest NI, which supported the initial product development, added: “Axis Three has demonstrated how innovation and in particular, a strong focus on R&D, can open up new opportunities and give high-growth potential global start-ups a competitive edge in international markets.

“Axis Three’s commitment to product development will be complemented by the Siemens partnership which will provide world class 3D capturing technology and expertise in medical applications as Axis Three enters a specialised US marketplace.”

Christian Wiesinger, CFO of Siemens Technology Accelerator, commented: '’We discovered a perfect fit of Axis Three’s existing offering in 3D imaging hard- and software with our 3D capturing technology. Moreover we are impressed with the knowledge and experience Axis Three already gained in developing such 3D systems. Now we look to Axis Three, with its strong management and engineering team and its solid technology base, to transfer those technologies into marketable products.”
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Notes to Editors:
Invest Northern Ireland has provided £175,000 support to Axis Three through the Compete programme, which aims to help local companies become more competitive by helping them to develop innovative market-led products and manufacturing processes. Compete is part funded by the EU Building Sustainable Prosperity fund.

About Axis Three
Founded in February 2002 Axis Three Ltd, Belfast delivers advanced 3D scanning and imaging solutions for the medical industry.

About Clarendon, NITech and Viridian Growth Fund
The Nitech Growth Fund is a venture capital fund established by Invest Northern Ireland to finance the commercialisation of technology within new-start or existing businesses. Both the NITech and Viridian Growth Funds are managed by Clarendon Fund Managers.

About Siemens AG
Siemens AG (NYSE:SI - News) is one of the world's largest global electronics and engineering company with reported worldwide sales of € 75 billion in fiscal 2005. Founded more than 150 years ago, the company is a leader in the areas of Information and Communications, Automation and Control, Power, Transportation, Medical, and Lighting.

For more information on Siemens: www.siemens.com

About Siemens Technology Accelerator GmbH
Siemens Technology Accelerator facilitated the cooperation agreement with Axis Three on the 3D image acquisition technology. STA is a 100 % subsidiary of Siemens AG with a focus on commercialisation of technologies developed at Siemens. It promotes technology-based ideas in an early stage and helps internal and external entrepreneurs to develop their business through seed financing and coaching.

For more information on STA: www.sta.siemens.com

Invest Northern Ireland
"Invest Northern Ireland works with individuals, companies and organisations in manufacturing and tradable services which show the ambition and commitment to grow by being more innovative, more entrepreneurial and more internationally focused. Invest NI’s resources are focused on assisting our clients to improve competitiveness, increase innovation, promote a stronger international focus and create more positive attitudes to enterprise.

Invest NI’s full range of support and services is delivered through local offices in Belfast, Coleraine, Ballymena, Craigavon, Londonderry, Newry, Enniskillen and Omagh, and an international office network."

For further information please contact Edel Mairs, Invest NI, Press Office, Bedford Square, Bedford Street Belfast, BT2 7EH. Telephone: 028 90698351.
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