BOSTON, Massachusetts & BELFAST, Northern Ireland  – September 14, 2009 – Axis Three (www.axisthree.com), the leader and pioneer of 3D surgical simulation tools for the cosmetic surgery industry, today announced that even more U.S. board-certified plastic surgeons are embracing Axis Three’s Portrait 3D Surgical Simulation Platform to show patients a more accurate visualization of the surgical outcome prior to surgery.  Renowned Doctors Dean Kleto, MD of Knoxville, Tenn. and Elizabeth Kinsley of Covington, La. join early adopters such as Dr. Paul Zwiebel, MD, DMD of Littleton, Colo., who are currently using Portrait 3D to improve patient confidence and increase surgical conversions.

“Axis Three offers an indispensable tool for surgeons like me who constantly strive to improve the patient experience, increase patients’ self confidence, and maximize their satisfaction post-surgery,” said Dr. Kleto.  “When I saw first-hand how Portrait 3D captures an individual patient’s body attributes so the patient can view the surgical result, I knew it would be a valuable addition to my consultations.”

“In the current economy, it’s more important than ever for women to feel confident and good about themselves; however, they also need to make smart decisions about how they invest their money,” added Dr. Kinsley.  “At a time when every dollar counts, women want to know what they can expect from a surgery before they decide to go through with it, and Axis Three’s Portrait 3D has made this possible.”

According to the American Society of Plastic Surgeons (ASPS), more than $10.3 billion was spent on procedures in 2008.  There were more than 12 million plastic and cosmetic procedures performed in the United States in 2008 - of which nearly 500,000 were breast-related - and the ASPS is predicting the total number of procedures to reach 55 million by 2015.  Axis Three’s Portrait 3D is available for face and breast procedures and is currently being used by surgeons in Europe and North America.

“At Axis Three, it is our mission to equip surgeons with the innovative technology they need to differentiate in the increasingly competitive cosmetic surgery industry,” said John Knapton, CEO, Axis Three. “We know the key to this is creating positive and satisfying experiences for their patients, and when combined with a surgeon’s expertise, Portrait 3D does exactly that.  Our rapidly growing base of surgeons is proof that we’re offering a tool surgeons truly need.” 

Axis Three’s surgical simulation offerings are intuitive, straightforward, and easy to navigate and leverage functional input from leading U.S. board-certified plastic surgeons. The Company’s revolutionary Tissue Behavior Simulation (TBS) technology allows surgeons to combine a patient’s individual body attributes, for more accurate visualizations of results prior to surgery. Through an exclusive licensing agreement, Axis Three has integrated patented image-capture technology developed by Siemens with its own proprietary software to create a powerful, flexible, and intuitive platform that can be tailored to a variety of surgical needs. 

“With Portrait 3D, I can provide women who come for breast augmentation consultation a realistic image of their post-op results,” said Dr. Zwiebel.  “Women can quickly see if they will get the result they are seeking and quickly identify the size of implants to get the augmentation they desire.  The power of seeing their own image in a post-op simulation is most compelling for women in finalizing their decision to proceed with surgery.”

About Axis Three
Axis Three redefines the aesthetic consultation experience by providing precise, easy-to-use, 3D patient simulation tools that generate anatomically-accurate images.  While assisting surgeons in the planning process, ultimately, these tools enable patients to visualize in 3D, using their own bodies, how they will look after surgery.  

Axis Three products combine our scientifically proven, Tissue Behavior Simulation (TBS™) engine with patented Color Coded Triangulation (CCT™), 3D imaging technology to deliver unprecedented patient confidence.  We are dedicated to understanding customer needs and exceeding expectations. 

Axis Three is based in Belfast, Northern Ireland.  The Company’s North American headquarters are located in Boston, Massachusetts.  For more information, including product images, demos, surgeon and patient testimonials, please visit www.axisthree.com or call 617.933.9893.

Media contact:
Alicia Recupero
P: 617.933.9893
E: alicia.recupero@axisthree.com