Cosmetic News UK - Axis all areas

June 1st 2010
Axis Three, a pioneer in the area of advanced surgical simulation tools, is leading the field with the only 3D simulation software based on physics-driven tissue typing, for use in aesthetic surgery. Using the Axis Three 3D Simulation Platform, plastic surgeons can visually communicate and collaborate with patients on the outcomes of cosmetic surgical procedures by using the patient’s own 3D image. The system currently targets breast and face procedures (including chin, nose, cheek, chin and jaw). Practitioners use Axis Three to show patients undergoing breast procedures an anatomically accurate visualisation of their surgical outcome prior to surgery. The system's unique image capture technology and simulation software shows both the physician and the patient the likely outcome of surgery during the consultation phase. This visual-based consultation aid allows both parties to see what is possible post-surgery, and brings a new level of communication and collaboration to the aesthetic process. Axis Three's turnkey process lets the physician, with a single click of their mouse or tablet pen, generate anatomically precise models, captured using Color Coded Triangulation (CCT™), a patented Siemens and Axis Three technology. Within a few minutes, the physician or patient coordinator can share a photorealistic 3D image that also includes accurate volumetric and linear measurements. The surgeon or patient coordinator can select from implant manufacturer’s catalogs, specific implants based on profile, volume, and width. The implant is automatically positioned in the breast to simulate the outcome of breast augmentation in 3D. The firm's Tissue Behavior Simulation (TBS) technology allows surgeons to account for the patient's individual body attributes, such as tissue elasticity and type, to provide more accurate visualisations of results prior to surgery. Patients can view their own image from every angle. On screen changes result from ‘trying on’ implants sizes and shapes. If necessary, different sized implants can be used to modify each breast in order to achieve a full and balanced contour. As a result, the surgeon and patient have greater confidence about their decision to go ahead with a procedure. “The Axis Three 3D Simulation Platform has certainly been an excellent adjunct to my practice”, says Steven Schuster, MD FACS. “While discussions and two-dimensional photos are helpful, being able to sit in front of the computer with the surgeon, takes it to a new level. It allows the patient to see in multiple views, what they may never have seen before. It also allows me to place various size implants in a patient and compare them side-by-side. It gives the patient a realistic view of how they could look and points out the asymmetries and irregularities that may be camouflaged, but not corrected. “With a 3D view of the nose I am able to turn the nose in infinite positions and actually show the patient how changing the dorsum in the lateral view affects the front view. I can't imagine going into a consultation for the breast, nose or chin without the benefit of the Axis Three system.” Axis Three can show the patient up to six different simulations simultaneously on one screen, which allows surgeons to illustrate subtle differences in volume or position, and implant rotation, or compensating for the contour of the ribcage by rotating the implant or force the fill either laterally or medially to increase the cleavage or correct the nipple position. In addition, the system comes with a number of thoughtful tools to compliment the consultation process, including a pen tool to allow drawing on the image and a report generator. Axis Three can be used in a similar manner for rhinoplasty, chin, cheek, jaw and brow lift procedures. In addition to the aforementioned high-resolution views and precise control, the system provides comprehensive data capture of the entire face in one 3D image, and the ability to quantitatively measure facial symmetry and to conduct longitudinal studies. The Axis Three community of surgeons who use the system provides the company with input and data that informs the development process. The Axis Three research and development team responds to physician input with features that cover new procedures, software updates, and enhancements to the system. For example, future products, now in development, will address additional face and full-body procedures. Axis Three also offers surgeons extensive training, support, and marketing materials to educate patients and drive surgeons' consultation bookings and conversion rates. Surgeons using Axis Three report improved efficiency of their consultation process and increased business revenues of over 25%. Axis Three provides precise, easy-to-use, 3D, simulation tools that generate anatomically accurate images using the patient’s own body characteristics.

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