There's little doubt that 2010 will offer many of the same market challenges as 2009. While most economists predict that the worst is behind us, the economic recovery is not going to happen as quickly as the downfall. Many consumers, manufacturers and small businesses feel better about their financial situation, but many others are still reeling from the effects of 2009.

Success in times like this often requires creativity, initiative and partnership strategies. So with that in mind, as part of our Practice Profitability spotlight, we sought out industry experts to discover what unique methods they're offering practitioners to help them reach more clients, achieve higher client satisfaction and become more profitable in the new year. What we found is that generally, patient messaging-marketing and merchandising-as well as financing assistance, are more important than ever. Practices that can demonstrate value and expertise and work with their industry partners, will be the most likely to come out on top.


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